Food and drink supplier Stute Foods has unveiled a full rebrand for its diabetic-friendly range of jams and marmalades.

The range has been rebranded as ‘no sugar added’ conserves and, while the product description has changed, the range will retain its original jar, label shape and recipe.

The changes are designed to avoid causing confusion among existing customers, Stute Foods said, and will be rolled out across its eight-strong range of flavours with zero added sugar – including strawberry, fine cut marmalade, and morello cherry. The products are available in 430g jars.